At Leica CPEC, we are thrilled to announce that we have been recognized as one of the top five finalists in the Best B2B Ecommerce of the Year category at the 15th edition of the Ecommerce Awards 2024.
This prestigious event is organized by Marketing4eCommerce, a recognized platform in the industry that focuses on informing and sharing the latest trends in digital marketing and e-commerce and took place on October 4th at the ICEX Auditorium in Madrid, showcasing the leading figures in Spanish e-commerce. In the Best B2B Ecommerce category, we competed alongside prominent companies such as Arcon Foods, Cosentino, Garcia de Pou, and Logiscenter, each making significant strides in their digital transformation journeys.
Our commitment to enhancing B2B digital commerce
Leica CPEC is dedicated to continually improving the online shopping experience for our customers in the surveying, geomatics, and construction sectors. Our newly revamped ecommerce site introduces various enhancements aimed at providing a more intuitive and efficient shopping journey. These include:
- Availability and accessibility: Our new online store is now available for customers in Spain, featuring an intuitive and accessible design that simplifies navigation.
- Optimized search: With the new smart search bar, finding products is now easier than ever. As you type, results appear automatically, enhancing the user experience and facilitating more precise searches.
- Complete redesign: The store has been completely redesigned to reflect the modern identity of Leica CPEC, aligning the design with the corporate colors of Hexagon, our parent group, and providing an updated and visually appealing environment.
- Personalized experience: The store now allows users to create accounts, enabling customers to access a personalized area to manage their purchase history, preferences, and more.
- Responsive design: Fully adapted for all devices, the store offers an optimal experience on desktops, mobiles, and tablets, allowing our users to browse and shop seamlessly, regardless of the device they use.
- New content pages: To help our customers get to know us better, we have added dedicated sections such as case studies, a sustainability page, information on “Why Choose Us,” and a new interactive dealers page with an updated map.
Celebrating our achievement
Our colleague Santiago Martínez, who oversees digital marketing for the CPEC department, represented us at the Ecommerce Awards 2024 gala. This recognition reflects our team’s hard work and dedication to enhancing the B2B ecommerce landscape. We sincerely appreciate the trust of our customers and partners, and we remain committed to providing exceptional service and quality products in the future. During the event, we had the opportunity to connect with other professionals in the technology sector, including representatives from LG and Backmarket, which also specializes in refurbished technology, as well as tech stores like MiElectro.
